Copywriting for English-speaking markets: a case study
Imagine being challenged to gather managers from the fields of sustainability, CSR and procurement across the UK and the EU for an event meant to shape the businesses' perspective on Human Rights in the workplace.
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Wait. What?
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In other words, think of marketing strategies that could work to engage with the busiest type of consumer who doesn't have time for a sales call: the businessperson, working every weekday from 9am-6pm in Central London. Now, tell them there is going to be a conference on Modern Slavery and Human Rights in supply chains, whose panels would bring insights for their businesses.
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Quite a challenge, right? Well, let the copywriting speak for itself:
London, 24-25 September 2018
UK and Europe-based managers were invited on LinkedIn and Twitter to join the conversation about due diligence in Human Rights and the UK Modern Slavery Act 2015: news, discussions, and case studies.
Insight 1: It's all about honest and relevant conversations between the brand and its audience.