2022-Present
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Marketing Senior Specialist
The Walt Disney Company
London
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Part of the Marketing department at Disney+ EMEA. Managing and building targeted marketing campaigns with global and regional partners from beginning to end.

2022
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CRM Specialist
Deezer
London
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- Overseeing CRM comms for North, Central, and South America. Global comms since September.
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-Planning, building, sending, and monitoring Push, Email, and SMS campaigns in ad-hoc and lifecycle projects.
- A/B/C/.... tests, data analysis and data-driven decisions.

2020
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CRM Executive
Betway
London
- Reporting to Betway's Online Casino team.
- Managing retention campaigns for the Mexican market from beginning to end.
- Liaising with creative and design teams to run localised content.
- Running multiple Salesforce journeys on a daily basis.
- Forecasting.
- Weekly and monthly Tableau reports with subsequent analysis.

2019
Since September:
Freelancer
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LatAm Copywriter
Adapt Worldwide
Bogotá DC
By running my business in copywriting, I have worked with two clients:
- SEO and content creation for Silk Worldwide, a Houston-based tech company.
- I deliver content localisation and copywriting for
Spain to Envigo, a marketing agency based in London.
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I wrote and reviewed articles for one of the essential apps in Latin America, by following the SEO ranking factors for16 markets.

2018
LatAm Content Analyst
Adapt Worldwide
London
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Communications Coordinator - Internship
Front Group LTD
London
As a Content Analyst at Adapt, my role had to do with SEO content production, content review and publishing; besides communication with freelancers and use of Contentful and Wordpress.
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At Front Group, I was involved in the management of marketing campaigns aimed to offer business intelligence services for companies and organizations.

2017
Customer Service Representative
Cencosud Colombia S.A.
Bogotá DC
At Censosud, I managed strategic communication to cope with national crises with public opinion and customers of Colombia’s second-largest retail business: tiendasjumbo.co
Also, I achieved the implementation of CMR activities through social media and call centre to avoid eventual negative post-purchase experiences among customers.

2016
Corporate Communications Officer
Trencadis - Grupo Carvajal
Bogotá DC
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Community Manager
Express
Bogotá DC
At Carvajal, my role focused on the growth of participation among employees to share their innovative ideas through communication strategies for the Corporate Innovation Program.
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With Express I worked on the brand reposition within five Latin American countries through ‘glocalisation’.I boost strategies to unify the four US seasons into one single season due to geographic conditions.

2014/15
Customer Service Internship
Cencosud Colombia SA
Bogotá DC
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During my first stage at Cencosud, I delivered professional support for one year to the Head of Customer Service through periodic reports and coordination of both: call centre and digital media.

2012/13
Research Assistant
Santo Tomás University
Bogotá DC
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My first work experience was amazing, I did ethnographic fieldwork in the Amazonia
region for a National Qualitative Research on Communication, Development and Environment. I wrote an academic article for the book “Emergencias del Territorio y comunicación social”, as a result of the research.
