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It's not just telling a story.

It's about ensuring creativity meets structure, brand guidelines and results. In 2024, the challenge for copywriters lies in gathering all these skills to connect with audiences and build trustworthy relationships. 

 

And that's what I do best to delight clients in the UK, the US and in Spanish-speaking countries. Get in touch with me and see how we can work on your project.

2022-Present

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Marketing Senior Specialist

The Walt Disney Company

London

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Part of the Marketing department at Disney+ EMEA. Managing and building targeted marketing campaigns with global and regional partners from beginning to end.

Late Night Snack

2022

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CRM Specialist

Deezer

London

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- Overseeing CRM comms for North, Central, and South America. Global comms since September.

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-Planning, building, sending, and monitoring Push, Email, and SMS campaigns in ad-hoc and lifecycle projects. 

 

- A/B/C/.... tests, data analysis and data-driven decisions.

Listening to Music

2020

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CRM Executive

Betway

London

 

- Reporting to Betway's Online Casino team.
- Managing retention campaigns for the Mexican market from beginning to end.
- Liaising with creative and design teams to run localised content.
- Running multiple Salesforce journeys on a daily basis.
- Forecasting.
- Weekly and monthly Tableau reports with subsequent analysis.

Poker Chips

2019

Since September:

Freelancer

haroldmosquera.co.uk

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LatAm Copywriter

Adapt Worldwide 

Bogotá DC

By running my business in copywriting, I have worked with two clients:

- SEO and content creation for Silk Worldwide, a Houston-based tech company.

- I deliver content localisation and copywriting for
Spain to Envigo, a marketing agency based in London.

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I wrote and reviewed articles for one of the essential apps in Latin America, by following the SEO ranking factors for16 markets.

Neon Typewriter Keys

2018

LatAm Content Analyst

Adapt Worldwide

London

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Communications Coordinator - Internship

Front Group LTD

London

As a Content Analyst at Adapt, my role had to do with SEO content production, content review and publishing; besides communication with freelancers and use of Contentful and Wordpress.

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At Front Group,  I was involved in the management of marketing campaigns aimed to offer business intelligence services for companies and organizations.

Type Writer

2017

 

 

 

Customer Service Representative

Cencosud Colombia S.A.

Bogotá DC

 

At Censosud, I managed strategic communication to cope with national crises with public opinion and customers of Colombia’s second-largest retail business: tiendasjumbo.co
 

Also, I achieved the implementation of CMR activities through social media and call centre to avoid eventual negative post-purchase experiences among customers.

Refrigerated Goods

2016

Corporate Communications Officer

Trencadis - Grupo Carvajal

Bogotá DC 

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Community Manager

Express

Bogotá DC 

At Carvajal, my role focused on the growth of participation among employees to share their innovative ideas through communication strategies for the Corporate Innovation Program.

 

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With Express I worked on the brand reposition within five Latin American countries through ‘glocalisation’.I boost strategies to unify the four US seasons into one single season due to geographic conditions.

Zooming on Tablet

2014/15

 

 

 

Customer Service Internship 

Cencosud Colombia SA

Bogotá DC 

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During my first stage at Cencosud, I delivered professional support for one year to the Head of Customer Service through periodic reports and coordination of both: call centre and digital media.

Open Office Space

2012/13

 

 

 

Research Assistant

Santo Tomás University

Bogotá DC

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My first work experience was amazing, I did ethnographic fieldwork in the Amazonia
region for a National Qualitative Research on Communication, Development and Environment.  I wrote an academic article for the book “Emergencias del Territorio y comunicación social”, as a result of the research.

Boathouses

Education

MSc Marketing and Corporate Communications

Middlesex University London

Awarded in November 2018

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