What is that thing called content marketing?
Do you remember the last ad you saw on your way home? If you are struggling to recall either the brand or the product in that ad... You're not alone! and you will see why: Do you remember what was the last thing you talked about with your boss? or your couple? I bet you do. Before being consumers we are humans, we are family members and employees.
This also means we've got feelings and emotions that make our experiences either memorable or completely forgettable. And those brands who are aware of it, shall I say, they are on the right track in 2021. As we aim to achieve memorable experiences, we will need more than good prices and deals. We will need a brand identity, with something to say.
​
If I start a conversation with you about who should be in the front side of your car, instead of offering you a brand-new car at a reasonable price, you might have more than one thing to say within the first conversation. Right? Most of the car dealers sell cars, but only a few build relationships and secure a long term performance.
This is what digital content is about. We (digital believers) aim to reach your brand audiences through organic content and SEO techniques. It's about honest conversations, valuable content and trustworthy relationships. If consumers trust your brand, you can start thinking about long-term results, specifically in a digital era that brings uncertainty and more challenging tasks.